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Building India’s Premier Educational Institution Directory for QS I-GAUGE | Case Study
Industry
Education (B2B and B2C)
Target Market
India
Project
UI/UX Design, Directory Website Development, CMS Implementation
Key Outcomes
152% increase in daily Google Search Impressions | Significantly improved user engagement and conversions
Services
Ideation, Design, Development, and Deployment
User Interface Snapshots
About QS I-GAUGE
QS I-GAUGE is a trusted Indian education benchmarking and evaluation platform backed by QS’s global expertise. The platform evaluates universities, colleges, and schools across India using measurable quality indicators, helping students and parents make informed academic decisions.
As the platform scaled, its legacy website struggled to support performance, discoverability, and brand positioning. To remain credible and competitive, QS I-GAUGE needed a modern, scalable, and search-friendly digital platform that aligned with its authority in the education ecosystem.
What Were The Business Challenges
Despite strong credibility, the existing platform hindered growth and engagement.
Key challenges include:
- Highly inefficient PHP backend causing performance and scalability issues
- Slow page loads were impacting user experience and search rankings
- Lack of brand consistency that failed to reflect QS I-GAUGE’s authority
- Poor SEO structure, making it difficult to rank for education-related search queries
- Low organic traffic and weak conversion rates
- Limited discovery experience for students searching for institutions by criteria
How We Solved The Problems
Quixta focused on performance, visibility, and scalability while doing the project, treating the platform as an institution discovery engine rather than a static website.
Here’s what we delivered:
- Built a robust institution directory with structured data architecture
- Integrated MeiliSearch for fast, real-time, and relevant search results
- Google SSO-enabled sign-up experience to improve the onboarding experience of the user
- Created advanced filtering and sorting capabilities by rating, location, specialization, and institution type
- Enhanced backend efficiency and CMS capabilities for easier content and institution management
- Optimized user flows specifically designed for directory-based exploration
- Developed a comprehensive brand guide, ensuring consistent visual identity
- Complete UI/UX website redesign with intuitive navigation and mobile-responsiveness
- SEO-optimized content and structure aligned with relevant educational keywords
What Was Our Process
Step 01
Discovery & Alignment
Platform audit, performance bottlenecks, SEO gaps, and user behavior analysis.
Step 02
Architecture & Planning
Search-first directory structure, backend optimization, scalability planning
Step 03
UX & Visual Design
Institution discovery journeys, navigation clarity, brand consistency
Step 04
Development & Integration
Directory build, MeiliSearch integration, CMS improvements
Step 05
SEO & Performance Optimization
Keyword alignment, page structure, speed optimization
Step 06
Launch & Optimization
Production rollout, analytics tracking, and iterative refinements
What Were The Results
The platform redesign delivered measurable improvements across visibility, engagement, and usability.
Key outcomes included:
- 152% increase in daily Google search impressions
- Faster page loads and a smoother browsing experience
- Improved institution discovery through dynamic filters and real-time search
- Higher user engagement and improved conversion rates
- Clean, data-driven interface aligned with QS I-GAUGE’s authority
- Stronger positioning as a modern, credible education evaluation platform
Tech Stack Used
Frontend
Next.js
Backend
Payload CMS
Search Engine
MeiliSearch
Server
Digital Ocean
Why Choose Quixta for your eLearning Software Development
Quixta brings a strong balance of engineering depth, UX clarity, and SEO strategy to content-heavy and discovery-driven platforms.
Experience building high-performance directory platforms
The institution directory and search system were designed for speed, relevance, and scalability.
SEO-first development mindset
Structural and content improvements contributed to a 152% rise in search impressions, not just cosmetic changes.
Ability to modernize legacy systems without disruption
Backend inefficiencies were resolved while preserving data integrity and CMS usability.
Strong focus on brand and credibility alignment
The redesigned platform reflects QS I-GAUGE’s authority and trust in the education sector.
Ready to Build A Modern Discovery-Driven Platform?
If your platform relies on search, directories, or content discoverability, Quixta helps organizations with its eLearning software development services, design, and build scalable, SEO-optimized digital products that support long-term growth.
Frequently Asked Questions
How long did the platform redesign take?
- Projects of this scope typically take 3–4 months, depending on performance optimization, search complexity, and content volume.
Can the institution directory scale as data grows?
Yes. The platform is designed to support growing datasets, filters, and search queries without performance degradation.
How was SEO improvement achieved?
Through technical SEO fixes, structured content, improved site architecture, faster performance, and keyword-aligned pages.
Is the platform mobile-friendly?
Yes. The redesign ensures full responsiveness across devices with consistent performance.
What is the approximate cost of developing a platform like the QS I-GAUGE platform?
The cost ranges from ₹37 lakh to ₹59 lakh, covering backend performance optimization, institution directory development, MeiliSearch integration, UX/UI redesign, CMS enhancements, and SEO implementation. The final cost varied based on feature depth, data volume, and long-term scalability requirements.
How is data security and platform reliability ensured?
The platform uses secure Google SSO authentication, role-based CMS access, optimized backend architecture, and controlled data handling practices. Performance monitoring and scalable infrastructure ensure stable operation under high traffic and protect institutional data as the platform grows.
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